https://support-mc.com/en/projects/1st-banja-luka-half-marathon-nektar-campaign-fun-run-2015

Campaign "Fun Run 2015"

Client:Banjalučki maraton d.o.o.
Brand:1st Banja Luka Half Marathon

"We are a cat walk for the prom dresses", "The best selfie is made on trail", "Run is fun, join the team" are just some of our messages included in campaign which we used to bring out to the streets all the Banja Luka citizens, so the whole city becomes part of this huge sporting event - to print, all together, another page of Banja Luka sports history. Everything was allowed in Nektar Fun Run Race. The only thing that was unacceptable was the absence. Through a month-long campaign, using media and interesting and humorous billboard and city light messages, we have invited our fellow citizens to run and walk together, hop up and down, sing, arrange, gossip, dream, dance, laugh, have fun. They were welcome to come in sneakers, high hills, barefoot, on roller skates, bicycle, in wool socks, Chuck Taylor's... Everyone was welcomed, babies, girls, boys, aunts, fathers, grandfathers, mothers-in-law, coworkers... Blondies, brunettes... The best guys in the city... The most beautiful girls from your building, and also the ones from the Government. On that very May, we have all cheered with all our hearts for the 1st half marathon in the city.

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