Campaign "Za miran san." ("For peaceful sleep.")

While thinking about the slogan for Atos osiguranje, we have started from the premise that the tranquility, peace, decreased level of responsibility, relief and calm – carefree life, is exactly what every client asks for and wants to gain from the insurance company. Someone wants compensation for an accident, someone's possible motive is money as compensation from damages, but the most important motive is, metaphorically speaking, a peaceful sleep. This is why those words became the main slogan – ZA MIRAN SAN. (FOR PEACEFUL SLEEP.)