Campaign "Knjiga je najbolji prijatelj!" ("The book is a best friend!")

myBook bookstore's billboard campaign, named "Knjiga je najbolji prijatelj!" ("The book is a best friend!"), which was set up on numerous locations throughout Bosnia and Herzegovina, triggered many positive public reactions. Support Marketing Centar, Banja Luka, that have created the campaign, received letters and calls by the people who wanted this campaign image to adorn their homes.